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Good Grammar Will Boost Your Site Ranking

In the business world, there's usually a strong emphasis on SEO strategies, sometimes causing us to overlook the essential role of having solid grammar. But it's important to realize that achieving success in the digital realm relies on seamlessly weaving grammatically correct content into your website's strategy.

Think of it like a finely tuned orchestra – your website's impact hinges on the accuracy of its language. Are you ready to enhance your online presence, one grammatically sound sentence at a time?

Good Grammar Will Boost Your Site Ranking

Is Grammar a Ranking Factor?

Error-free content has a better chance of ranking higher in search engines. Not only do you want users to understand your content, but you also want Google to understand it.

Search engines read each website’s content to discern what it’s about. Good use of grammar helps search engines read the text and grasp the message behind your content. As a result, they will be able to rank your content for the right keyword phrases.

While Google has stated that it doesn’t penalize for grammar or spelling errors, it has confirmed that reputable pages do have better spelling and grammar.

Matt Cutts, the head of webspam at Google, produced a video addressing grammar and SEO. He said that spelling and grammar are not included in the list of factors Google considers when ranking websites. He said it would be difficult for Googlebot to first decipher the language of the page and then differentiate between multiple languages.

“If you are a banking web site and you have terrible English on it, then I assume users will lose trust in your website.”
- John Mueller, Google

But, Bing looks at the quality of website content.

“If you struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error-free content exist to serve the searcher? Like it or not, we’re judged by the quality of the results we show. So we are constantly watching the quality of the content we see.” - Duane Forrester, Bing

Good Grammar Makes for a Better User Experience

Correct grammar improves the experience users have on your website. When it comes to content, comprehension, and readability; these impact user experience. As users, we expect proper grammar and spelling. It’s a baseline and a sign of professionalism. Good grammar establishes credibility and will result in a better user experience.

5 smartphones displaying different websites that show a good user experience
User experience affects a website’s ranking in the search engine results pages (SERPs). Websites with a good user experience will rank higher because Google believes they are the most relevant.

A bad experience, in turn, will negatively affect a website’s ranking. While search engines may not have an algorithm for spelling and grammar (yet), they can detect bad user experiences. Website content with typos and bad grammar is unreliable and untrustworthy. Users will leave a website and go somewhere else if the content is poorly written which lacks credibility and is not worthy of any high ranking.

Authoritative Websites Want to link to High-Quality Content

Authoritative sites will only link to a website if it meets their quality standard. The more authority a website has, the stricter they will likely be when proofreading and establishing links to other websites.

How to proofread your work

Try these three proofing methods for error-free content:

Read out loud

This will help you catch run-on sentences and misplaced words. Your ears will hear mistakes your brain missed.

Ask for a second opinion

Ask a colleague to give your work a once-over. No one’s perfect and often a fresh set of eyes will catch errors you may have missed.

Clear your mind

After you’ve finished writing, take a break and step away from your computer. Take as much time as you need, then proofread your work. This will give you much-needed distance so that you can approach with a fresh perspective.

Use an online proofreading tool

Grammarly and Hemingway are two of the many free digital writing assistants available.

Need help producing error-free content?

Contact Hoist

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