By Ryan Boog
Are you A/B testing? You should be. Every minute of every day. Why? Well, the short answer is it's a way to continuously improve your site. If your company isn't A/B testing your site right now, you need to copy this URL and send this to whom it may concern ASAP to get them in the loop. There are ALWAYS ways to improve the elements of your website.
Let’s talk more about the power of A/B testing.
A/B testing is an experiment for testing a change on your website. Variant A is usually the original and Variant B is the change you want to test. 50% of the subjects will see Variant A, and 50% will see Variant B.
Changing the color of a button on your site. You are deciding if the button should stay red or be switched to bright blue.
Variant A (original):
Variant B: (potential)
Then, by looking at the statistics you can see which button received more clicks. Did the bright blue pop and get people’s attention or should you stick with the original?
The ability to test certain parts of your site is priceless.
By A/B testing you can:
All of these programs will make it easy to change things on your site while tracking the data.
Are you ready to start A/B testing but not sure where to start? Contact the team at Hoist.
Are you continuously improving your website?