Do I Need To Have A Blog On My Site?

By Ryan Boog

You might be making a brand new website for your business OR thinking about your current marketing strategy when the question arises...do I need to have a blog on my website?

The answer is yes.

Many business owners say: "a blog doesn't seem like a good fit for my website."

You don’t have to call it a blog. It could be called tips, news, resources, journal, etc., but if you want to have a successful website online, you need to have a place for content creation. You don't need to blog every day. Just update the space with awesome content as often as you can (weekly is ideal, but monthly can suffice).

Almost every business has one

88% of B2B marketers in North America use content marketing Every successful company has a content marketing strategy. Many companies are creating new roles (e.g. Content Writer, Content Strategist, Content Specialist, Content Manager, etc.) as the management of content is a full-time job.

It’s an important part of content marketing

Yet 70% of marketers lack an integrated or consistent content strategy Consider the content section as a way to start a dialogue with potential customers. It’s a part of your site where you create online content (articles, infographics, ebooks, videos, etc.) that is intended to help, engage, or educate users. This content is not brand heavy as that would be promotion material (which is entirely different).

The benefits of content marketing

Content Creation and Distribution Statistics

Shares your brand’s voice
Builds your brand’s credibility
Creates and keep relationships with your audience
Generates traffic to your site
Increases leads
Helps persuade your audience
Builds natural backlinks to your site
Sets you apart from the rest of your competition
Increases the chances of something going viral
Drives return customers
Improves SEO
Is cheaper than other forms of marketing (when done correctly)

It’s on the rise

Content marketing is on the rise as more companies see the benefits of creating their own original content. If you aren't producing anything right now, you need to! A blog or area for content on your site is a must.

Use social media as a tool

Not only should you create the content, but share it on social media platforms to get more views. It will help gain trust with your audience because they will see you as an industry expert!

Blog the right way

To learn more about blogging for your business, check out this article: 10 Effective Tips To Reach Your Audience Through Writing