By Elin Enrooth
First impressions are crucial, especially when it comes to a company’s website. According to WebFx , 97% of consumers visit a company’s website before deciding to visit the physical location. Your business’s website should quickly and effectively communicate its vision, mission, and values.
A study by the Missouri University of Science and Technology found that it only takes a fraction of a second for users to form an opinion about a website. If your website doesn’t resonate with the user right away, they’ll leave.
In order to keep visitors on your website, you need to invest in a quality website for your business. Websites can either be developed by using a pre-existing template, or developed from the ground up with a custom design.
A template is a premade design that can be customized with images, videos, and copy. It only allows for limited customization and since it’s premade, it won’t always align exactly with your business model. It’s a good option if you have a very limited budget, no idea how to code, and little pages or content.
A custom website design, on the other hand, is built from the ground up and tailored to your brand and your audience. A custom website function exactly how you intend it to.
A custom-made website reflects your brand, company culture, and values.
After the agency feels they really know your business, its strengths, and what your goals are, they’ll begin to design a website layout that will appeal to your target market and encourage users to take action. A personalized design will resonate with your audience and help solidify your brand.
Anything is possible with a custom website, so the designer (and you) will have the freedom to build in whatever features you want and features that will make it easy for you to manage your website in the future. On a templated website, custom or added technologies aren’t possible to be installed.
Your layout, calls to action, navigation, toolbar options, photo placement, colors, flash features, and backend project management can all be customized to your preferences. This makes it easy for the website to mimic the branding of your business.
A website made with a premade template won’t be designed to convert your specific users.
Every business is unique and no template can capture the specific user path needed to make a conversion happen. An agency will build a structure that optimizes your conversion rates.
Professional web designers will optimize your website for search engines. This means including keyword-rich content on every page, ensuring browser compatibility, fast page speed, and quality coding.
If so, when your business grows, a custom website can grow with it. If you want new functionality, integration, or content, the designer can leave room in the code to expand when you need it.
The best part? You won’t need a whole new website because your existing website can be updated, changed, and modernized easily.
Since a custom website is built with your target audience in mind, it will automatically be more user-friendly than a templated website.
A custom website will be well-formatted, offer easy navigation, fitting calls to action, quick loading times, and will make it easy for users to find the information they need for a positive user experience.
A custom website will cost more than a templated website. This is because more time, manpower, skills, and creativity go into it.
We have clients that have invested in custom websites that have served them well for years. As their business grows and as their website changes, there are simple adaptations made to keep them at the forefront.
To use a Chipotle analogy, it’s like paying extra for guac- you won’t regret it.
If your business doesn’t have a custom website yet, talk to the design team at Hoist.