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By Jacquie
If you’ve ever wondered why some businesses appear at the very top of Google’s Local Services Ads (LSAs) while others sit lower, the answer comes down to more than just turning on the ad.
Ranking well in LSAs can mean more phone calls, higher-quality leads, and a steady flow of new customers. But improving your placement requires knowing what Google looks for and how you can stand out.
Simply being listed isn’t enough. The top ads capture the most clicks, and those spots go to businesses that have built trust and proven reliability. Higher ranking not only drives visibility but also signals credibility to potential customers. For local service providers—like contractors, plumbers, or HVAC companies—those extra leads can make the difference between a slow season and a full schedule.
Google doesn’t reveal its full algorithm, but several known elements influence LSA ranking:
Think of trust badges, as your virtual badge of honor. A 'Google Verified' badge shouts out that your business is reliable and trustworthy, giving you a leg up in the competition. Ads flaunting this badge get prime placement, increasing the chances of grabbing attention.
Imagine a potential customer knocking on your digital door – how fast would you open it? Being responsive is golden in the digital realm. Quick responses and top-notch customer interaction can genuinely influence your ad's ranking.
A profile showered with glowing reviews and high ratings is like a shining endorsement. Not only does it elevate your profile quality, but it also boosts your ranking and may even save you costs per lead. Your dedication to excellence truly shines here.
Let's discuss tactics to propel you from contender to champion.
We all love a good review, right? Encouraging customers to share their experiences can work wonders. Use personalized review links, tap into Google's review request feature – get those stars shining and reviews pouring in.
Strong ratings and consistent feedback boost visibility.
Think of service types as your superhero skills. Choose ones that truly showcase your expertise. It's like bringing your A-game to the table – when customers search for services, they see you as the go-to pro.
Being available where your customers are matters. Handpick cities and postal codes that align with your reach. It's like setting up shop where the foot traffic is – you're in the right place to be seen.
Your business bio is like your digital handshake, it's got to be impressive. Use highlights that show off what makes you unique. Keep your info updated, just like you'd update your shop window to attract a passersby.
Imagine getting a reply before you even finish typing. That's the kind of response Google loves. Be quick, be attentive – it's like showing up to help right when someone needs it.
As you journey through the world of Local Service Ads, remember that each move matters. Stay nimble, adapt to change, and keep raising the bar. Success is fueled by reviews, responsiveness, relevance, and the relentless pursuit of being the best.
Your spotlight awaits – seize it with Local Services Ads.
Ready to get more from your LSAs?