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By Ryan Boog
Boosting your Facebook posts can improve your social media performance by increasing brand awareness, brand engagement, website traffic, or promoting new content.
A boosted Facebook post is an already published post that gets a "boost" when you determine it should. A boosted post will either push the post to "People who like your page and their friends" or " People you choose through targeting."
When you “boost” a Facebook post, the post will show in more user feeds. You can also target people based on your specific needs. The targeting option lets you select who you want to reach, as well as their location, age, gender, and up to ten interests. This makes your post reach more of your target audience (ex. 30-65 yr old women interested in home improvement).
Don’t go all crazy and start boosting every post on your page! There is a method to this madness.
Make sure your Facebook post is eye-catching. Posts that include a question do extremely well too. Make sure the post is your own original content. You don’t want to waste your money promoting another company.
Try boosting your next important Facebook post, like an upcoming event, a new blog article you wrote, a great picture, etc.
Don’t boost a Facebook post right after you publish it. Let it get some organic reach first. This way the boosted post will already have some likes and comments on it, making it more inviting to other users.
Don’t waste your money boosting a post about makeup to men. The audience section allows you to pinpoint the age, gender, location, and interests. You can choose up to ten interest categories, so it is good to know your target audience and their interests.
Pay attention to the results of each boosted post. Which posts worked well? What time did you boost it and over how many days? The biggest question: was it worth the money? The results show up in your Facebook Ads Manager. From there you can run detailed reports and watch the performance of a boosted post.
• Boosting over the weekend works extremely well. Click the calendar next to the “Run this ad until” to set a custom duration, like 3 days.
• Use a pixel if you want to track conversions on your website.
• Make sure you have a decent size audience before boosting a post.
Boosting a Facebook post can be effective when done right. But this can also be undone if you commit too many Facebook mistakes.