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By Darren DeYoung
Running a small business or startup is tough. Let’s be honest, surviving a year or two is a grand achievement in itself. Not only are you the face of the company but you are required to be an expert at everything. You are expected to develop products and services, attend to finances, hire staff, build relationships with clients, and so much more. Everything requires attention to detail and everything is important as it reflects back on you, the owner/operator. Thankfully, digital marketing can help with some of these challenges.
If you enjoy strategies and techniques and are able to commit to a process in order to reach an end goal, digital marketing can provide a boom to your business. When it is done right, it will provide benefits that can take your business to the next level. But when it is done wrong, you will be on a ride that may experience some peaks but will eventually end up crashing before long. The end result of a digital marketing crash will tarnish your business, impact revenues and may create a burden that is too much to overcome. Here are some techniques that we put in place to help grow businesses and take them to the next level.
You have a website. Wait, no website? Let’s talk, we can help with that. Your website has an awesome and simple design. Your products or service pages are stellar. The foundation is in place so traffic will come flowing through your digital front door, right? Not exactly.
No matter how unique your industry or niche is, there are hundreds of websites trying to attract the same visitors. How can your website come up when potential customers search for topics that are relevant to your business? This is where Search Engine Optimization (SEO) plays a significant role.
Content marketing has become a must for businesses. Whether you are working in the B2B or B2C domain, content is ruling the world and high-quality content is pivotal for the growth of any business. It works in concert with SEO and encourages other digital marketing activities. Relevant content that is catered to the user while possessing a level of expertise, authoritativeness, and trustworthiness, will perform well.
For more reading about what makes for good ‘content’, check out Google’s Search Quality Evaluator Guidelines.
• Increase visibility
• Build lasting relationships with your customers
• Boost brand awareness
• Build credibility and authority
Content marketing rarely offers quick results. A good strategy takes commitment and solid execution. Months will pass before you notice the results of content marketing, but the impact will be long-lasting.
Looking for a boost? Pay-Per-Click (PPC) marketing is a method of using search engine advertising to bring more visitors to your website. You can customize ads to appear when specific search terms are used, target ads to specific audiences, and you only pay when a user clicks on your ad. There are numerous variations and strategies with PPC which offer many practical advantages:
When not managed properly, these advertising campaigns can drain the budget with poor results. It is imperative to have a PPC expert craft a successful campaign that generates new business, instead of just clicks.
Social Media has become an indispensable part of marketing. Various platforms are relied upon to gather information about products, services, organizations, businesses, and just about everything else. Although your business may not be a focal point for social media users, your organization has a brand on these platforms. A brand that will extend your reach to existing and new users. Management of your brand is critical and it is best that you control it. Otherwise, if you are absent from the social media conversation, others will control it for you.
Although email marketing was once thought to be dead, emails are still around and deliver a return on investment to marketers. This relatively inexpensive marketing strategy can generate leads, enhance customer relations, and increase revenues. A well-thought-out strategy will do what you want and will work best for those that know their customer the best. A successful email marketing campaign includes:
Running a home service business or building a successful startup is incredibly difficult. Throw in fierce economic competition and the constant pressure to survive, and no wonder 50% of small businesses fail in their fifth year. But by choosing the right digital marketing strategies and aligning your business with a partner that is more concerned about your revenues than clicks, you can stand out from the crowd. If you want to take your business to the next level, let’s talk. We work with businesses large and small and will show to you that digital marketing is a great investment for any business.
Contact the Team at Hoist