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How Digital Marketing Can Take Your Business to the Next Level

By Darren DeYoung

Running a small business or startup is tough. Let’s be honest. Surviving a year or two is a grand achievement in itself. Not only are you the face of the company but you are required to be an expert at everything. You are expected to develop products and services, attend to finances, hire staff, build relationships with clients, and so much more. Everything requires attention to detail and everything is important as it reflects on you, the owner/operator. Thankfully, digital marketing can help with some of these challenges.

How Digital Marketing Can Take Your Business to the Next Level

If you enjoy strategies and techniques and can commit to a process to reach an end goal, digital marketing can provide a boom to your business. When it is done right, it will provide benefits that can take your business to the next level. But when it is done wrong, you will be on a ride that may experience some peaks but will eventually end up crashing before long. The result of a digital marketing crash will tarnish your business, impact revenues, and may create a burden that is too much to overcome. Here are some techniques that we put in place to help grow businesses and take them to the next level.

Search Engine Optimization

You have a website. Wait, no website? Let’s talk, we can help with that. Your website has an awesome and simple design. Your products or service pages are stellar. The foundation is in place so traffic will come flowing through your digital front door, right? Not exactly.

SEO word cloud

No matter how unique your industry or niche is, there are hundreds of websites trying to attract the same visitors. How can your website come up when potential customers search for topics that are relevant to your business? This is where Search Engine Optimization (SEO) plays a significant role.

SEO takes your digital assets and optimizes them so they are more likely to appear in search engine results. Through this process, traffic increases, and trust is built--with your website visitors and with search engines (e.g. Google, Bing, Yahoo, Ask, AOL, Baidu, DuckDuckGo, et al). If your website ranks high in search results when potential customers search for keywords related to your products or services, it leaves a solid impression and drives traffic. SEO is not a do-it-once-and-forget-it task. It is an ongoing regimen that focuses on increasing the quantity and quality of traffic to a website through organic search engine results.

Content Marketing

Content marketing has become a must for businesses. Whether you are working in the B2B or B2C domain, content is ruling the world and high-quality content is pivotal for the growth of any business. It works in concert with SEO and encourages other digital marketing activities. Relevant content that is catered to the user while possessing a level of expertise, authoritativeness, and trustworthiness, will perform well.

For more reading about what makes for good ‘content’, check out Google’s Search Quality Evaluator Guidelines.

content marketing word cloud
A great content marketing strategy will:

• Increase visibility
• Build lasting relationships with your customers
• Boost brand awareness
• Build credibility and authority

Content marketing rarely offers quick results. A good strategy takes commitment and solid execution. Months will pass before you notice the results of content marketing, but the impact will be long-lasting.

Pay-Per-Click Marketing

Looking for a boost? Pay-per-click (PPC) marketing is a method of using search engine advertising to bring more visitors to your website. You can customize ads to appear when specific search terms are used, target ads to specific audiences, and you only pay when a user clicks on your ad. There are numerous variations and strategies with PPC which offer many practical advantages:

graphs and charts
• Reaching customers at the right time and with the right message
• Easily track the success of advertising efforts
• Complete control over advertising spend
• Data-driven insights to take the next steps and make wise advertising decisions

When not managed properly, these advertising campaigns can drain the budget with poor results. It is imperative to have a PPC expert craft a successful campaign that generates new business, instead of just clicks.

Social Media Marketing

Social Media has become an indispensable part of marketing. Various platforms are relied upon to gather information about products, services, organizations, businesses, and just about everything else. Although your business may not be a focal point for social media users, your organization has a brand on these platforms. A brand that will extend your reach to existing and new users. Management of your brand is critical and it is best that you control it. Otherwise, if you are absent from the social media conversation, others will control it for you.

social media word cloud
Depending on your target audience and who you are trying to reach, specific social media networks are more obvious to use than others. Knowing your audience and where they are is half the battle. Once you know where they are, they are easier to reach allowing your business to grow.

Email Marketing

Although email marketing was once thought to be dead, emails are still around and deliver a return on investment to marketers. This relatively inexpensive marketing strategy can generate leads, enhance customer relations, and increase revenues. A well-thought-out strategy will do what you want and will work best for those who know their customer the best. A successful email marketing campaign includes:

email marketing
• A catchy, engaging, and rich subject line
• Clearly written content that is not filled with jargon
• Scannable and easily readable content (use of headings and bullet points or numbered lists)
• Optimized for mobile devices

Let Hoist Take Your Business to the Next Level

Running a home service business or building a successful startup is incredibly difficult. Throw in fierce economic competition and the constant pressure to survive, and no wonder 48% of small businesses fail in their fifth year. But by choosing the right digital marketing strategies and aligning your business with a partner who is more concerned about your revenues than clicks, you can stand out from the crowd. If you want to take your business to the next level, let’s talk. We work with businesses large and small and will show you that digital marketing is a great investment for any business.

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