How To Build a Customer Base in the Home Services Industry

Hosted by Darren DeYoung, Elin Enrooth and Ryan Boog

It Definitely Takes Work

Building a customer base can be hard, very hard -- but we tackle this very question as it is something every business needs to do in order to survive. Enjoy this discussion as we cover social media, CRM, email newsletters, public speaking, building a persona, and gamification of the customer experience.

Episode Transcription

Welcome to the Hoist hangout where today we're going to be talking about how to build a customer base in the home services industry. Obviously it's good for every business to build a customer base, but we are focusing on those in the home services industry. Everyone wants more customers. Reaching more customers is obviously important for any business, but how do you build up that customer base? And specifically, how do you build it up for the home services industry? So, part of what we're going to discuss today is not only gaining new customers, but retaining existing customers as well. Quick stat here to start things off, acquiring a new customer can cost five times more than retaining an existing customer. That's huge. So all business owners, large or small, they need to make a decision on how they're going to look at building their customer base.

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