By Darren DeYoung
Business owners are faced with difficult decisions on a regular basis, not to mention a never-ending workload. Priorities shift on an hourly basis and marketing tasks may be placed on the backburner. When marketing becomes too big of a task, a decision may have to be made to either hire an in-house marketing team or outsource to a consultant or agency.
This is a significant decision for any business, but there are some signs that can help decipher when the time is right to hire a digital marketing agency for your business.
Outsourcing your digital marketing can bring a sense of control to an otherwise very fluid situation. With an internal digital marketing staff not only do you have salaries and benefits for employees, but there are many digital marketing costs that are outside of the actual people. For example, digital marketing tools and education resources are two common expenses that arise--sometimes at a moment’s notice. These costs are unexpected and will add up quickly. Budgeting for them can be tricky when costs arise. And if budgets are small, these tools and resources may not even be considered. Outsourcing your digital marketing, on the other hand, can help you keep a tighter hold on your budget while giving you a full suite of digital marketing solutions at a fixed cost.
Also, by using a digital marketing agency, you are freeing yourself of various costs that come with hiring additional staff. When hiring an agency you are not paying for office space, health insurance, and vacation time like you would when adding new employees. Plus, for the cost of one full-time employee, you are gaining an entire digital marketing team.
As employees become overworked, the quality of their output decreases. Their talents are stretched and the stress can lead to poor decision-making and underperformance. In order to keep your staff focused on their core competencies, transferring some of the digital marketing tasks to an agency will allow the internal team to refocus, and excel on the things they are good at.
It is also common for businesses to have both in-house and external marketing teams. There can be a tremendous success through collaboration and often an in-house team can rely on the external team for in-depth insights and consultation. When tasks are shared between internal and external teams, the strengths and weaknesses of each are balanced.
As an agency, we only succeed if our clients succeed. Every success and failure is critical because we know it impacts the client’s bottom line. While much pressure can be put on hired employees, there is greater pressure on an external agency. Just like hired employees, an agency wants to keep their job with the client and knows that the work, the time, and the investment into a client’s success is critical. But at the end of the day, we know that terminating an agreement with an agency is much easier than firing an employee.
If these signs are present in your business and marketing is falling to the bottom of the pile because other things are more important, it might be time to invite someone else to the party. Hiring a digital marketing agency could be one of the best business decisions you can make.
Don’t limit yourself by not considering it. There are benefits to keeping an internal team, but make sure you consider all valuable options. The goal is to find your greatest ROI which will grow your business.
Hiring a digital marketing agency can give you the boost you are looking for