By Ryan Boog
A lot of businesses think that just by having a Facebook page they are improving their brand. What they don’t know is that if they aren’t doing it correctly, their Facebook page could actually be hurting their business. Here are 11 mistakes that are frequently made with business accounts.
Yes, millennials did grow up in the social media era. This might make them feel like they are social media experts. But until they have training in social media for a business, they know very little about running a company Facebook page.
Business profiles are not the same as personal profiles. They need to be treated delicately. Especially with the harsh standards brands are being held to these days, one mistake could lead to a PR disaster.
Low-quality photos can make your business seem unprofessional. Post high-quality, branded photos so that people can identify your brand without even reading your name.
A brand's voice should portray the mission and values of the company. Whether you want to come off as funny, inspiring, intelligent, or otherwise, that is your voice. Your voice needs to be consistent throughout your entire page.
You cannot just push your content out to people regularly and expect them to read it. Get involved with the conversation by liking and commenting on their posts and directly mentioning people in posts. Pull people in by interacting with them.
Facebook reviews are more important than you would think. The last time you went to a new restaurant, you probably checked out how they were ranked on Google, Facebook, or Yelp, right?
Show people that you appreciate their good review by commenting back with a nice message. If it is a bad review, tell them how you would be happy to fix the situation and then take the conversation off of the public page.
You only have a short amount of time to capture someone’s attention before they scroll down, so make it meaningful. If you have a long message, it might be better to share it in a video clip.
You should have your Facebook posts planned out for no less than a week beforehand. There is always time to throw in an extra post if something really exciting happens. Ideally, you will have the next month’s worth of posts planned out and ready to deploy.
A picture with a few words above it or a link gets boring. There are so many other options to get your message across. Try using video, Facebook Live, or a meme to send the same message.